Updated Friday, December 19, 2014 as of 6:24 PM ET
Employee Benefit Adviser
The year in exchanges: Where private exchanges go from here
Itfs been a year of massive growth for private exchanges, with estimates of
more than three million people receiving employer health benefits through them
by mid-2014, according to business management consultancy Accenture. Yet, 2015
is expected to see even more growth and acquisitions.
By 2018, Accenture estimates private exchange enrollment will exceed 40
million. Additionally, nearly one-in-four large employers surveyed by Towers
Watson say private exchanges could provide a viable alternative for active
full-time employees by 2016.
Looking back, the past two years have been banner years for exchanges, with
multiple consultancies including Aon Hewitt, Towers Watson and Buck Consultants,
as well as numerous brokerages launching their own exchange or partnering
with others to provide a white-label solution. Further, some small businesses
moved their active employees to a private exchange along with larger companies,
including Darden Restaurants and Walgreen Co.
Yet, the majority of employers are still waiting to see evidence of what
value private exchanges provide, but more importantly, are waiting for someone
else in their market to make the jump first, says Jean Moore, managing director
of Towers Watson Active Exchange. According to Moore, 34% of employers
are waiting for someone else to switch. Once that happens, she expects others
will follow right away — even before data about the move comes in.
gEmployers are reluctant to be the first employer to make a drastic change.
[Theyfre] afraid of employee fallout,h Moore says. gThey are not waiting on
results, but waiting to see if another employer in their space does it.h
Growth
Private exchange operators have reported huge growth and interest within
their exchanges. In October, Aon
Hewitt said it expects more than 1.2 million employees, retirees and their
families to choose health benefits through the companyfs exchanges — revising
its earlier estimates upward by approximately 500,000.
The company said it expects more than 100 companies to pick individual and
employer-sponsored health benefits, up from its original estimate of more than
70 companies representing 750,000 people.
Mercer
said in October that it too was experiencing large growth and initial 2015
enrollment was nearly five times that of 2014. The consulting firm also added 40
additional clients to its exchange who were not previously with Mercer. The
consultancy said more than 247 companies are using its exchange for active or
retiree populations, representing more than 500,000 employees and retirees and
close to 1 million lives, including dependents. A year ago, the exchange served
52 companies with 110,000 eligible employees and retirees with 220,000 covered
lives.
Private exchange operators also saw growth. bswift reports the company has
ggrown at a very healthy clip for the last several years.h While Don Garlitz,
the companyfs director of exchange operations did not provide numbers, he says
the growth was gvery strong and comparable to the growth wefve had over the last
several years.h
Finally, Alan Cohen, co-founder and chief strategy officer of Liazon, said,
looking at 2015 companies joining the Liazon platform, it has been ga lot
busier.h His company is gmore than two times as busy as we were last year as far
as number of people who are going to go and make elections — substantially more
than two times.h
Acquisitions
Not only did the exchanges see growth, there was also consolidation within
the industry. Towers Watson acquired Liazon in November 2013, and then in
November
2014 Aetna announced plans to acquire bswift for $400 million.
As the private exchange market continues to expand, contraction via
acquisition and merger is not surprising, says Barbara Gniewek, principal of
PricewaterhouseCoopers HR services practice. In fact, gas private exchanges
become a bigger part of an insurer's strategy, which we see with carriers and
potentially benefit administrators, we expect that more acquisitions are
possible and even probable,h she said at the time of the Aetna-bswift deal.
Itfs a sentiment echoed by Sherri Bockhorst, national practice leader, health
exchange solutions, for Buck Consultants, a Xerox company. gI wouldnft be
surprised if we see more of this in this space as employers look for more
turnkey solutions that can support them in their HR benefits administration
space,h she says. gIfm surprised it hasnft happened earlier.h
Tools
Private exchange operators and employers who
switch to private exchanges frequently say one of the main reasons they are
making the move is because of the decision-support tools the exchanges provide.
Speaking at Employee Benefit Newsf Private Healthcare Exchanges
Conference in New York in early December, Bockhorst said it is surprising to her
that employees are not only using the tools to choose the right plan but also
using them throughout the year.
Cathy Gobes, director of private exchanges at Aetna, said at the EBN
conference that she expects those tools functionality and use to increase even
further to help employees live healthy lives.
She predicts tools within the exchanges that provide options not only based
only age but also based on genomic testing. For example, if a user is likely to
have spine issues or heart issues, the exchange would suggest the right plan for
them. gThere are different learning [tools] for different people and the
opportunity to both present and craft options that support someone and their
health in better ways,h she said. gOne advantage is help people with better
decision support and then during year, eHave I gone to the right doctor. Am I
going to right clinic?f
gThatfs historical,h she adds. gCan we get to, eHere is how you can manage
your diabetes; here is a physician who has shown great results?fh
Future forecast
Moving forward, it is believed by experts in the industry that private
exchanges will continue to grow and employer interest will continue to rise.
Employers are also asking more detailed questions.
gEmployers were asking what exactly private exchanges can do for them. Now,
they are coming with very direct questions: eWhat is the shopping experience;
how do you manage HDHP?,fh said Shandon Fowler, Benefitfocusf director of
marketplaces, at the conference. gItfs a much smarter consumer or much smarter
landscape for what is going on, and that in some ways feels like things are
slowing down, but in actuality things are getting much more on track.h
Gobes, the head of private exchanges at Aetna, agreed, saying her company has
seen nearly 10 times more activity with a lot of people looking and asking for
quotes, but a lot less movement. gA fair amount of exploration,h she said.
The evolution of private exchanges is similar to that of other innovations in
employee benefits, such as 401(k)s or the health savings account. Both took
multiple years to become widespread and mainstream, explains Ashok Subramanian,
CEO and co-founder of Liazon.
gNone of this will happen with a snap of a finger, these are decisions that
affect not only cost structures but employee morale,h he says. gAll of these
things take some time, but when you look back at the end of that [time] period,
you look back and say, ewhoa c a massive shift ahead.fh
g2014 was big and 2015 being bigger is right,h he adds. gWe have hit the tip
of the iceberg in terms of engagement, awareness and conversations about what a
private exchange can do not only for a company but also for a companyfs
employees.h